New to marketing
There are many perceptions of the marketing industry as a glamorous and exciting career to pursue. However, not many prospective marketers have a clear idea of the important role marketing plays within organizations.
The official definition from The Chartered Institute of Marketing is "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably."
This section is aims to provide individuals with information on marketing beyond the definition and discuss the types of roles in the industry.
Visit our Qualifications section for more information
Graduates and students, why not have a look at our dedicated student website www.getin2marketing.com to access information about marketing careers, job roles and view our list of graduate schemes and placements.